Which term refers to a tall, vertical banner ad on a website?

Which term refers to a tall, vertical banner ad on a website?

• A. Skyscraper ad
• B. Trick banner
• C. Billboard (hoarding)
• D. Public transport advertising

Answer: (A)

In online advertising, a tall vertical banner on a webpage is called a skyscraper ad. Its narrow, elongated shape is designed to run along the side of a page, making it prominent as users scroll. This format contrasts with horizontal banners placed at the top or other media types. The other terms refer to different things: a billboard or hoarding is outdoor advertising on physical structures, public transport advertising appears on buses or trains, and a trick banner isn’t a recognized standard format. Skyscraper ads specifically describe the tall, vertical web banner.

In online advertising, a tall vertical banner on a webpage is called a skyscraper ad. Its narrow, elongated shape is designed to run along the side of a page, making it prominent as users scroll. This format contrasts with horizontal banners placed at the top or other media types.

The other terms refer to different things: a billboard or hoarding is outdoor advertising on physical structures, public transport advertising appears on buses or trains, and a trick banner isn’t a recognized standard format. Skyscraper ads specifically describe the tall, vertical web banner.